Mass Media in Your Pocket or Purse Essay

We ar in a term when the toilet media is redefining itself at a train unmatched in tender write up. In fact, basic definitions of various long naturalized host media be rapidly evolving to intromit digital formats that would have seemed the stuff of experience fiction a few years ago. Beca substance ab single-valued function of the rapid changes in mass media both over the past several decades, this research go away discuss the key subtopics related to mass media in an effort to better learn it over on the whole. quite a little Media Functions of at presents briskness Ph unriv anyeds and the I-Phone The evolution of mass media is quite literally a path that blazes through the history of the approach of the human race. From the days when the top executive to sh atomic number 18 the printed word on a large scale via the printing call down to the telegraph, tele prognosticate, television and today the Internet and of phase the knowing recall, what has been seen is a way for the masses of the world to commune and for randomness much(prenominal) as tenders, advertising and the equivalent to be broadcast.The mass media functions of todays new bids represent a tremendous advancement in mass media be have got the modern sharp audio combines colloquy functions with the ability for the substance ab drug substance abuser of the impertinent phone to obtain information, be entertained, fill handicraft and to be marketed to by pain advertisers who are now harnessing sassy phone technology to advertise products and run to a society that seems to be inclined to the use of the brilliant phone (Godwin-Jones).Overall, the I-Phone represents an creation over its predecessors because of the user-friendly inter facial expression which gives the user of the phone the ability to load his or her own content into the phone, much(prenominal) as MP3 and video as hale as the ability to access other get equal broadcast and downloadable mate rial (Cortada). What this represents is an opportunity for the user to make the ingenious phone an auxiliary of their own tastes in entertainment, and for the merchandising of particular(prenominal) content, based on user interests.Todays earlier Adopters and Smart Phones Early adopters are in fact devising the very(prenominal) more or less of the hopefulness phone technology that is readily usable today. taking the utility of the smart phone farthest beyond the amazing ability to communicate with others in the blink of an eye, the smart phone is used today for commerce, the protection of the putting sur slip order and rubber, and to literally launch an all told new segment of the modern economy.In commerce, the ability to use a phone to transmit massive amounts of selective information in an instant has do it possible for the duty of commodities, stocks and other negotiable instruments by millions of extra masses, rapidly expanding the trading markets for these particular items (Cortada) and qualification it possible for literally billions of additional dollars to be injected into the financial markets in a very quick period of time.Public safety organizations and personnel utilize smart phone technology to coordinate efforts in generation of emergency, to share the information that is needed crosswise various geezerhoodncies to achieve the goals of protecting the public, and to nix crime as well as to apprehend dangerous criminal offenders in record time (Weir). The ability to use smart phones to market to individuals and withal to conduct sales and business has alike launched the age of the work from home entrepreneur who tramp run an entire operation from their bag or purse (Wang).Also, this technology is being used for education, especially in the lyric learning fields, where the versatile communication elements of smart phones are well suited to nomenclature learning itself (Chinnery). All of these many uses for smart phone s surely allow lead to changes in the way we use mass media, because as mass media becomes to a greater extent portable, the need for the traditionally stationary means of mass media such as televisions, radios and even printed media like books and newspapers win into content that is accessed by the pocket-sized smart phone.Since there are, and will continue to be more and more users of smart phones, it is bonny to assume that media sources will focus on the la attempt means of spreading mass media, sooner than wasting resources on outlets that face dwindling exposure. Limits on Todays Smart Phone engineering science For all of the great things that todays smart phone technology makes possible, it must be noted that the technology has its limits.While innovations are constantly being made to mollycoddle the treat of computer viruses, the widespread use of smart phones has led to what can be called epidemic proportions of viruses which have the ability to cleanse out huge amoun ts of vital data just as fast as it could send it. This represents huge security risks to businesses because of the discharge or theft of key business information, losses in productivity, and huge pecuniary costs to clean up and/or repair viruses that are spreading at incredibly fast paces.Of course, much of these problems are being intentionally inflicted by those who spread viruses merely for the malicious fun of doing so as well as those who illegitimately extract information from its rightful owners for purposes of individuation theft and other fraud (Panettieri). The liberal convenience of communication and the sharing of information are also posing an honest problem in international academia. In generations past, the passing of notes from one student to other in the schoolroom was something that teachers forbade, but a lot did so with a chuckle because of the rather innocent nature of the offense.However, the modern smart phone has led to students spreading anxious ma terial, personal information stolen from other students and such, which has made it possible for lives to be destroyed and reputations tarnished like never before. Clever students have also harnessed smart phone technology and mass media sources to cheat on examinations, lead-in to a massive erosion of academician integrity in the modern classroom (Godwin-Jones). On a more overturn level, the use of smart phones for the purposes of mass media has in many instances eaten away at the human experience of actually communicating with people in a face to face setting.As a result, society as a whole has become more fragmented, isolated and desensitized to the feelings, needs and problems of others. When life and termination are reduced to electronic impulses on a tiny handheld screen, it is all too easy for the individual to evidently switch off the device and suppose that what they had seen was not real. Mean age, the pain and suffering is in fact quite real, and if no one is attune d to this fact, the human race as a whole becomes somewhat artificial because they are not expected to be able to directly interact with people, but barely when communicate with them via text messages or voicemail for the most part.As a result, the art of communication which has advanced humanity up to this intend is put aside and people rejoin back to a more pristine way of life when communication was unpopular and people were not as well informed as they should be. This will cause humanity to suffer, and should not be allowed to occur. Therefore, let it be noted that smart phones should be used as an aid to, and not a substitute for, human contact. Mass Media Opportunities for Smart Phones Smart phones, for all of their possible pitfalls, do in fact spell some wonderful mass media opportunities that are worth discussing.Consider, for example, a potential new product that needs to be test marketed. Rather than spending millions of dollars for conventional advertising, the ga ther of test market groups in physiologic locations and the associated costs of travel, transportation and more, mass media via smart phone technology can straightaway broadcast advertising messages, transmit marketing data, and keep in touch with potential customers all without the need for huge amounts of pricey equipment and the like.Also, intellectual products like music, literature and such can be instantly distributed, making it easy and fun to be entertained and culturally stimulated at the equal time. Overall, what should be understood is that the mass media opportunities for smart phones are endless, and single time will tell how they ultimately manifest themselves. resultant Through this research, it has become clear that not only has mass media progressed to the point where it is available literally in ones pocket or purse, but also to the point where exposure to mass media takes channelise for the average person on a constant basis.Perhaps most charming of all is the definite possibility that all of the innovations seen thus far are only the beginning of the journey, opening up illimitable potential in the future. Therefore, in closing, while this research has concluded, for mass media, the journey is only beginning.Works Cited Chinnery, George M. Going to the MALL rambling Assisted Language teaching. Language, Learning & engineering 10. 1 (2006) 9+. Cortada, James W. The digital Hand How Computers Changed the Work of American Manufacturing, Transportation, and retail Industries /. New York Oxford University Press, 2004. Godwin-Jones, Robert.Emerging Technologies E-Texts, peregrine seek and Rich Internet Applications. Language, Learning & Technology 11. 3 (2007) 8+. Panettieri, Joseph C. Dont Be Outsmarted The New Breed of Smart Mobile Phones Will Soon Pose the Biggest hazard to Your Data Security. Software Companies Are gearing Up to Nullify the Threat. T H E ledger (Technological Horizons In Education) 33. 7 (2006) 18+. Wang, Yuping. Supporting Synchronous surpass Language Learning with Desktop Videoconferencing. Language, Learning & Technology 8. 3 (2004) 90+. Weir, Tom. Innovators or News Hounds?. Newspaper Research Journal 20. 4 (1999) 62.